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Ass Auction

A pay-to-rank leaderboard where founders buy cheap attention and have their logo worn on an ass/boxers.

1,855 visitors shown on page14 online at scan time32 gossip messagesTop 22 slots worn on boxers$5 minimum bid
Category
Attention marketplace / pay-to-rank leaderboard / viral ad stunt
Business model
Non-refundable pay-to-rank attention auction. Revenue comes from one-time bids and outbid/steal payments for limited leaderboard placement.
Target audience
Early-stage SaaS founders, indie hackers, micro-startups, and personal brands looking for cheap, novel traffic and shareable launch stunts.
Opportunity score
52/100

A fast-to-build, low-revenue viral stunt with weak retention; best as a marketing side project rather than an investable SaaS.

Founder verdict
MAYBE

A clever attention hobby, not a durable SaaS business; copy the mechanic, not the ass.

What is Ass Auction?

Ass Auction is a deliberately absurd, pay-to-rank leaderboard created by @mahdif. Businesses pay for a link and rank on a public board, with higher total spend pushing others down; the top 22 logos are promised to be 'worn on the boxers.' The page shows a live board with 13 claimed placements and 501 reported clicks, with current visible slot prices from $5 to $30. Revenue, growth, and team data are not publicly disclosed. It works as a micro attention marketplace and viral marketing stunt rather than a conventional SaaS.

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