Confidence by Spotify

Confidence by Spotify is a warehouse-native experimentation and feature management platform that combines A/B testing, feature flags, rollouts, session replay, analytics, and an AI agent. It differentiates by applying the statistical methodology Spotify uses internally at scale: sequential testing, automatic guardrails, and CUPED on by default. Its pricing is product-led, with free unlimited feature flags and a self-serve start, while paid plans and credit packages are mentioned but not publicly detailed. The positioning targets product, engineering, and data teams that want evidence-based product decisions without moving data into a locked-in vendor warehouse. The main strategic insight is that Confidence is not just a flag tool; it is aiming to become the system of record for the full product decision loop, using OpenFeature to reduce switching fears and warehouse-native architecture to fit into modern data stacks.