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Evidence

Business intelligence as code so teams and their agents can build and ship analytics together.

New: Introducing Evidence CoreBI as codeGit-nativeAI Analytics AgentSlack/MCP support
Category
Business intelligence / embedded analytics
Business model
B2B SaaS with product-led growth; likely self-serve cloud, enterprise, and embedded analytics tiers. An open-source core is plausible given the docs/Slack/CLI surface but is not confirmed in the provided content.
Target audience
Data teams, analytics engineers, product/engineering teams, and SaaS companies that need internal or customer-facing analytics.
Opportunity score
66/100

A strong product direction in a large market, but brutal competition and high technical complexity make it a difficult direct build.

Founder verdict
MAYBE

Evidence is a strong, well-positioned code-first BI product, but a direct clone is too broad and technically complex for most founders.

What is Evidence?

Evidence is a code-first business intelligence platform that lets teams define dashboards, reports, access control, and themes as code stored in Git. It positions itself for both human data teams and AI agents, with an analytics agent that uses existing dashboards as context, plus embedded/white-label analytics for SaaS products. The product combines Markdown, SQL, and visual components in a Git-native workflow, aiming to replace fragmented GUI BI with governed, version-controlled analytics. Traction and pricing are unknown from the provided page, but the product surface is broad and technically ambitious.

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