H3 Max by fal

H3 Max is a post-trained version of MiniMax H3 developed by fal Research and optimized by fal's inference team for extreme speed. It is positioned as the fastest high-quality video generation model available, generating 5-second clips in approximately 3 seconds while ranking #1 in human preference evaluations across overall quality, prompt understanding, and aesthetics. The product is distributed through fal's existing developer platform, including Playground, API, and fal Agent, with a first-week 50% discount. While revenue and growth metrics are not disclosed, the launch demonstrates fal's strategy of combining model research, post-training, and low-level inference optimization to capture a speed-quality-cost frontier in generative media.