M
Mirage
Interactive product demos that let buyers click through your product before they talk to you
Free forever for 1 demo90-second setupNo credit card requiredEmbed anywhereInteractive DOM capture
Opportunity score
62/100
Moderate opportunity: large market with strong demand, but intense competition and low per-customer revenue limit upside; high retention and expansion potential help.
Founder verdict
MAYBE
Mirage's ultra-low-price approach disrupts an expensive market, but competition is fierce and margins are thin.
What is Mirage?
Mirage is an interactive product demo platform that lets SaaS companies capture, annotate, and embed clickable walkthroughs of their product on landing pages, emails, and docs. It positions itself as the affordable alternative to enterprise tools like Navattic and Storylane, with a free tier and a $20/mo pro plan. Mirage uses DOM capture via a Chrome extension to create fast, interactive demos that don't require viewers to log in. The tool includes analytics, lead capture, and a Figma-like editor. Its primary appeal is low cost and simplicity, targeting early-stage startups and founders.
Get the full Mirage playbook
The complete reverse-engineering — what to copy, what to avoid, and exactly what to build instead.
- Full opportunity score across 8 dimensions
- The real problem & why customers pay
- Why it's winning — with evidence
- Complete business reverse-engineering
- Competitive advantages & moat analysis
- Weaknesses, risks & what to avoid
- Clone strategy — what to build instead
- Week-by-week MVP roadmap
- Recommended technical stack
- Founder verdict & highest-leverage move