Muse by Meta

Muse by Meta is a consumer AI agent positioned as a secure, proactive doer that can handle tasks across shopping, health, relationships, email, calendar, and savings. The landing page emphasizes safety and control: a dedicated isolated Linux VM with its own browser, human-in-the-loop approvals, a credential store the agent cannot see, one-time cards via Link, and an explicit promise that conversations are not shared with Meta's ad systems. Users interact through a dedicated app or WhatsApp, lowering the learning curve. The product is clearly designed to overcome the trust barrier that has prevented AI assistants from taking real-world actions. However, pricing is not disclosed, no public growth or revenue data is available, and the landing page shows no customer social proof. The opportunity is large, but the technical and competitive risks are high.