Unlock Full Intelligence
P

Paste

Clipboard manager for Mac, iPhone, and iPad that saves everything you copy, syncs it privately across devices, and makes it searchable and AI-ready.

4.5 · 16K+ App Store ratings10 Years on App StoreFeatured by Zapier, MacStories, Macworld, 9to5MacLive on Product Hunt
Category
Productivity utility / clipboard manager
Business model
Paid productivity software; likely subscription or one-time purchase via App Store, with team plan. Exact model not disclosed on this page.
Stage
Mature product — 10 years on App Store, with active AI and team expansion
Target audience
Mac, iPhone, and iPad power users; developers, designers, writers, content and marketing professionals, and teams.
Opportunity score
62/100

A high-retention utility with real proof of demand, but constrained by cheap alternatives, platform dependence, and opaque revenue; best viewed as a proven adjacent-niche opportunity rather than a direct clone.

Founder verdict
MAYBE

A proven high-retention utility, but direct cloning is unattractive; the opportunity is in an adjacent Windows/Linux developer or team niche.

What is Paste?

Paste is a mature Apple-ecosystem clipboard manager that turns the default one-item clipboard into a searchable, pin-able, cross-device history. The website emphasizes privacy by design, Apple-native UX, and newer AI integrations with Apple Intelligence, Claude, Codex, and Cursor. It has strong social proof from Apple-ecosystem media and practitioners, a 10-year App Store presence, and clear team expansion intent. Exact MRR, growth, pricing, and team size are not publicly disclosed.

Get the full Paste playbook

The complete reverse-engineering — what to copy, what to avoid, and exactly what to build instead.

Unlock full startup intelligence — $39.99
← Browse all startup intelligence